December 7, 2010 / Kim

Tilson Home Corporation Joins Extreme Makeover Home Edition for the Heart of Texas Build

The call to build a home for a deserving family in just one week has been answered by three Texas-based organizations including Tilson Home Corporation, Temple-Inland Inc. and Texas Association of Builders.  The team is calling the project “The Heart of Texas Build.” 

Planet Central has partnered with "The Heart of Texas Build" by offering a full marketing and public relations campaign to recruit volunteers, raise funds and collect building materials.  In the past few weeks, our agency has been busy with activities which include:

• promoting a Pep Rally event to raise awareness of the build
• updating the media through press releases and media tours/interviews to recruit volunteers and collect building materials
• designing banners and posters to organize the build site and other build related events
• creating "The Heart of Texas Build" brand jackets, t-shirts, baseball hats, construction hats and badges to organize volunteers and raise funds for the build  
• creating and maintaining all website and social media profiles

We are even volunteering at the build this week!  For more information on the build, please visit  www.HeartOfTexasBuild.com.