October 20, 2010 / Kim
Congratulations and Welcome
(Photo L-R: Lauren Chavis, Julie Maurer, Allison Watts, Jennifer Garriques)
Congratulations to Lauren Chavis on her latest achievement!
- Lauren Chavis has been promoted to Media Supervisor. She has been with Planet Central for four years as a Media Buyer/Planner.
And, welcome our latest additions to Planet Central!
- Julie Maurer is a Media Coordinator. She will assist the media department with reconciliation and various projects.
- Allison Watts is a Media Accounting Coordinator. She earned her bachelor’s degree from Virginia Commonwealth University.
- Jennifer Garriques is an Assistant Media Buyer. She was formerly with eMommie.com.
May 4, 2011 / Kim
Tiny additions to our team
We would like to congratulate our new moms and welcome the tiniest additions to our Planet Central team. Jennifer Lawrence, Account Supervisor, is the proud parent of Gage William Lawrence (pictured left). Gage was born on March 16 and weighed in at 8 lbs. and 14 oz. Lauren Chavis, Media Supervisor, is a new mom to Owen Louis Chavis (pictured right). Owen was born on April 12 and weighed in at 8 lbs. and 9 oz.
October 14, 2011 / Mike
AdWeek DC
A few weeks ago I attended a great conference in DC as the advertising community came together for this 8th annual event. I’d like to thank Karen Riordan and Ad Club DC for making it all happen. Over the course of the two-day session, we were educated on both the past and future of advertising, trends, and everyone’s hot button issue – social media.
One of the messages that resonated with me came from Eric Ludwig of Rosetta Stone. In social media, your brand is in the consumer’s hands. The audience builds the content; you are there to stimulate and accent it. Use it as a tool to listen and learn from your customers. Brands being social is not new, it’s just that the multiple of mediums has compounded exponentially with the advent of the digital platform.
Another session I really enjoyed featured Katie Harbath from Facebook. In the 90’s, social media was about building a website and people would come to you. Now, social media is built around you. People want to be involved in the experience and feel engaged. They want to drive the experience and participate. Did you know ads that ask people to participate are four times more effective than ones that don’t require participation?
I learned too many good lessons to re-iterate in this blog but know this, it was a great time. The programs, speakers, and relationships were engaging and it was well worth my time. I can’t wait until next year.
