March 4, 2010 / Kosal
One For the Wall
Quotes are great. But how many do you print out and put up on the wall. In the main room where I spent countless all-nighters in college, my Graphic Arts professor, Edward LeShock, had painted a giant one-word quote on the wall:
TIGHTER
It meant simply that you always had to consider whether or not you had made every element of what you’re doing as absolutely perfect as it could be; made sure you’d pushed it enough. It also made you realize you were never quite done. You’d always be looking for ways to improve things.
This kind of obsessive behavior isn’t limited to our creative department. As we’re working on a big assignment for a client, we’ll be just as worried about the strategy. We’re always pushing for more inventive, lower cost media ideas. We’re constantly exploring new online opportunities. Obsessing, it seems, is a game everyone can play.
The key is focus
My wife constantly chides me about being obsessive about new marketing ideas, but not nearly as focused on that big pile of clothes on the bedroom floor I keep forgetting to put away. While I know better than to try and defend the pile of clothes, I’ve read that this is a common trait among extremely focused individuals. (That’s my excuse and I’m sticking to it.)
The ability to aim your attention at a problem and dig in is a trait we look for in the people we hire. We’ve been very successful in planting this trait in every department of our agency.
June 16, 2010 / Kosal
Funny
At Planet Central, we love all the new portable video cameras. Keep one with you everywhere because you never know what you'll find that's worth showing the rest of the world. Some of us love Flip video cameras, but I like my iPhone. I edited it on iMovie. (as you can guess, I'm a die-hard Mac fan.)
September 17, 2010 / Jennifer
E S Foods Educates Parents and Teachers about Hunger in America
In today’s USA Today special edition “Hunger in America,” E S Foods helps to promote hunger awareness. Planet Central Advertising created the ad campaign to help educate and inspire teachers and parents to make sure their kids have the most important meal of the day. E S Foods’ flagship product, Breakfast BREAKS and their School Breakfast Program play a vital role in our school system. When students eat a nutritious breakfast, test scores and behavior improve and there is an increased eagerness to learn. We need to fill their stomachs before we can feed their minds.
June 20, 2011 / Kosal
We revamped our logo
If you have noticed a new look around our site, it is due to our newly revamped logo. We hope you like our new logo as much as we do!
March 12, 2012 / Terry
Our Tilson TV and Radio Spots Win Awards
We have won another award! Our Tilson television spot, “Coloring”, and radio spot, “Unicorn Pony”, were recognized by the Home Builders Association of Richmond at the Major Achievement in Marketing Excellence Awards. This same television spot was previously recognized by the Texas Association of Builders STAR Awards as the best television spot of the year and, in addition, won a 2012 Telly Award. Of course, our greatest reward is helping drive calls, web visits, and traffic to one of our long-standing clients, Tilson Homes, but it’s also nice to get some recognition along the way. Congratulations to everyone involved!
